The latest iteration of the internet — deemed the "real-time web" by some analysts — is exemplified by the obsessive use of PCs or cell phones for quick interactions and dips into the online information stream, USA Today reports. This hyper-connectedness is fueled by the rise in social media and distinguished by quick, short communication and, increasingly, an absence of privacy. More than four in five U.S. adults online use social media at least once a month, according to a new Forrester Research report. While young people march toward almost universal adoption, the most rapid growth has occurred among consumers 35 and older. Now, established companies and start-ups are scrambling to develop real-time web applications for gaming, intuitive online searches, location services, and customer support. Everything from cell phones to common digital cameras is "being turned into eyes and ears for applications," says Tim O’Reilly, the founder of O’Reilly Media, who is credited with inventing the term Web 2.0. "Data is being collected, presented and acted upon in real time. It’s all about immediacy and instantaneous data." The need for data speed has inspired O’Reilly to come up with a new phrase, "web squared," to describe the evolution of the web as we know and use it…

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