eSN Special Report: Education 3.0

A movement is growing in education–one that visualizes a school as place to empower learners to thrive in the 21st century: something California-based technology and networking company Cisco Systems calls "Education 3.0."

The concept focuses on creating schools where technology isn’t just layered on top of traditional processes. Instead, technology is woven seamlessly through all aspects of education, from building security to lesson plans and student collaboration–interconnecting all facets of school life, and truly revolutionizing the education experience.

Read our Special Report about Education 3.0 here

Click here for more information on Cisco’s Connected Learning roadmap.

Read about the four main components of Education 3.0 here.

School reform more important than ever. Here’s why.


When Hurricane Katrina ripped through Louisiana’s Jefferson Parish in 2005, tornadoes took down some school buildings and floodwaters rushed through others–wrecking classrooms and making many facilities in the 85-school district uninhabitable.

Once it was safe to return to Jefferson Parish, school district officials got to work, pulling up soaked carpets, boarding up windows, and envisioning what kind of schools they wanted to see rise from all the wreckage.

What the administrators decided was to rebuild the schools not as they once were–traditional educational environments with very little technology overall–but as a place to empower learners to thrive in the 21st century: something California-based technology and networking company Cisco Systems calls "Education 3.0."

The concept focuses on creating schools where technology isn’t just layered on top of traditional processes. Instead, technology is woven seamlessly through all aspects of education, from building security to lesson plans and student collaboration–interconnecting all facets of school life, and truly revolutionizing the education experience.

"When we came back from Hurricane Katrina, we were struggling for food, water, and shelter. Then all of a sudden we got a call from Cisco, saying they wanted to do something," said Dr. Diane Roussel, superintendent of the Jefferson Parish Public School System. "There was so much going on for us, it was hard to concentrate on this. But they brought in their coaches and other organizations, and helped us focus on our outcomes and create the model."

A $20 million grant from Cisco allowed Jefferson Parish–a district with more than 43,000 students, 80 percent of whom qualify for free or reduced-price lunches–to turn 16 of its schools into models of the Education 3.0 concept, with upgraded data centers, wireless connectivity, network upgrades, advanced classroom technology, and more. The goal is to equip all 87 schools similarly by the fall.

"We went from being a system that used limited technology to a tech-advanced system where every room is touched by technology," Roussel said. "This translates to more joyful teaching and learning. It really works."

Jefferson Parish’s success with the Education 3.0 concept has attracted the attention of other districts around the United States, providing educators with a view into a new educational model: teaching 21st-century skills to an increasingly tech-literate student population in a way that is engaging, efficient, and deeply educational.

"It’s about building a movement for change," said Michael Stevenson, vice president of Global Education at Cisco. "There’s widespread excitement about the 3.0 agenda."

Education 3.0 explained

So what exactly is Education 3.0? If Education 1.0 was characterized by a teacher lecturing from the front of the classroom and scribbling on a chalkboard while students were primarily observers and listeners, Education 2.0 took those traditional teaching methods and replaced chalkboards and filing cabinets with personal computers, digital projectors, educational software, and data systems–allowing for massive data collection, as well as some curricular changes and economies of scale.

In other words, schools added computer labs and other technologies to their instruction, but they didn’t make those tools a vital, transformational part of the curriculum; for the most part, teachers still imparted knowledge from the front of the class, and students still listened and took notes.

The idea behind Education 3.0 is to take a holistic approach in which technology is as important a part of instruction as the teachers and the lesson plans, and where all three pieces work together seamlessly. Education 3.0, its evangelists say, creates a transformational, hands-on learning environment that help motivate students to develop the skills and knowledge they’ll need in the modern world: problem solving, critical thinking, innovation, business literacy, and collaboration.

"With Education 2.0, a lot of the good efforts were siloed. It was a staccato approach–going in and correcting something and moving out and hoping change will be sustained," said Dr. Cynthia Temesi, who–as U.S. engagement lead for Cisco–is the company’s voice on Education 3.0. "With 3.0, it’s more about holistic transformation. If you’re going to make a change in curriculum, for example, you need to understand what technology enables that. What are the system reforms that have to take place?"

Education 1.0 and 2.0 did not focus as much on the real-world skills that students need in a tech-saturated 21st century and beyond, Stevenson said.

"You clearly need to design curriculum and teaching and learning practices and use technology to develop those skills in your students," he said. "So let’s say the student was working on a project about climate change. That could bring together several areas of curriculum: mathematics, geography, human biology. The teacher would have the opportunity to design a cross-curricular, problem-solving model that students can really get their teeth into."

On such a project, the students could web-conference with experts around the world and collaborate with children at other schools. The students could use Twitter to post updates on their progress, and use instant messaging to stay in touch with their lab partners. Digital cameras could be used to document images of climate change in their own communities, and the photos could be posted to a dedicated Flickr page or other image-sharing site. The students could broadcast their findings in podcasts and vodcasts.

Teaching students to think this way, and learn this way, will "allow students to be equipped to compete year in and year out," Stevenson said.

Click here for more information on Cisco’s Connected Learning roadmap.

Read about the four main components of Education 3.0 here.

School reform more important than ever.
Here’s why.

There are five components necessary to make this kind of transformation in a school, according to Cisco: (1) influential leaders who have a student-centered vision and offer collaborative professional development, communication planning, and team building; (2) a pedagogy that helps teachers create engaging, innovative, yet relevant work for all students, regardless of their preferred pace or learning style; (3) 21stcentury skills included within the standards for core subject areas; (4) continuous evaluation to make sure that best practices become common practice; and (5) collaborative technology that supports student-centered learning, is accessible anywhere, anytime, and accelerates the adoption of components one through four.

This transformation starts with student instruction in mind: Curriculum teams need to develop lesson plans that incorporate technology as an essential component, and one that enables a hands-on, project-based approach to instruction–making whatever adjustments to the classroom environment are necessary. School districts must set up technology-planning teams to assess their current technology, staffing, and workflow, then build a forward-looking technology plan and maintain it. Students must have access to basic technology tools, such as word processing and spreadsheets, as well as always-on connectivity. Teachers–trained properly in the use of new tools and technology to help guide instruction–must select up-to-date content from online resources and edit digital content to personalize the curriculum for each student. And all of this should be standardized across the district to maintain a consistent vision and minimize costs and complexity.

"The phase-in might require three months or a few years," according to a report from Cisco. "It might begin with one subject area, one cross-disciplinary area, one grade level or one school."

To help school systems create the robust technology infrastructure they’ll need to realize this Education 3.0 vision, Cisco has developed a framework called "Connected Learning." The company describes this framework as a "roadmap" to help guide schools along the path toward educational transformation. The Connected Learning roadmap includes five key steps:

1. Saving money by using technology efficiently. Schools can spend less money by converging several disparate networks onto a single IP network, Cisco says, and they can consolidate and "virtualize" their server resources–which also saves on energy costs.

2. Investing in the right technologies. By choosing solutions that can improve efficiencies, create next-generation learning environments, and enhance safety and security, schools can make forward-thinking investments that will pay off for them down the road.

3. Using the network as a platform. Implementing the right network architecture will allow schools to use their IP network to deliver a wide range of advanced educational services, Cisco says–from IP-based telephony to video conferencing and streaming.

4. Taking advantage of funding opportunities. With the federal economic stimulus package providing several billions of dollars for education, there has never been a better time to invest in ed-tech infrastructure, Cisco notes.

5. Leveraging Cisco’s commitment to education. Schools can draw upon the company’s vast technical expertise in designing their IT systems, and they can benefit from Cisco’s various education investments–such as its Global Learning initiative and the Cisco Networking Academy, which uses an online curriculum and hands-on labs to help teach marketable IT skills to approximately 700,000 students in more than 160 countries each year.

For more information about Cisco’s Connected Learning roadmap, see the accompanying story "A roadmap for transformation."

Barriers to adoption

So far, most of the dozen or so schools that are adopting Cisco’s Education 3.0 vision are doing so only in bits and pieces. "The best thing we can do is to teach incrementalism," Stevenson said. "You know the destination you want to get to, but many districts can only take very small, incremental steps to get there, because they believe that’s all that’s possible in today’s education culture."

There are barriers to more widespread adoption of Education 3.0, to be sure. For some districts, cost is a concern, Temesi said. "I’ve heard different takes on that," she said. "Some keep mentioning the stimulus dollars, and saying funding is not an issue. On the other hand, there are districts that aren’t receiving as much stimulus money, or might be having budget cuts."

Still, experts say there are several hurdles that loom much larger than money.

For schools that are accustomed to their traditional ways and are entrenched in their current processes, "there’s an emotional barrier," said Mary Anne Petrillo, education marketing consultant for Cisco Global Education. Change is hard, she explained, and there’s always a risk involved when you are trying to make a cultural change.

"The board needs to be willing to take [that] risk," Temesi said. "Another piece is the realization that your district leadership, city government, and private industry must come together to create a seamless vision. A lot of times, the tech folks have great ideas and make great purchases, but the administrators don’t know why. They all have to come together to understand the importance in designing that vision."

It’s also important to make sure Education 3.0 matches up well with the expectations and goals of local government in any given district, Stevenson said. "People are very conscious that their agenda has to resonate with the current legislative agenda at the state or local level," he said. "Sometimes they don’t want to take too many risks there."

Teachers are, of course, another crucial piece of the puzzle. "Teachers need to change the way they embrace technology," Temesi said. "Sometimes it can be a show-me process, and once they see the power of what they can do with the technology in the classrooms and how students are reacting to it, that fear and hesitation melts away. It’s a shift."

But many schools in the U.S. aren’t ready to make a shift; they’re still trying to master the elements of Education 2.0, Stevenson said. "They’re looking at common standards, use of data, teacher quality. The Education 2.0 battle that’s been won in Canada and Europe, Singapore, Korea, Finland–it’s a battle not yet won in the U.S.," he said.

Another barrier is assessment. "If you start shifting from a traditional lecture environment to some combination of online and other non-traditional ideas, it challenges the notion of ‘seat time’ and other assessment topics," said Mary de Wysocki, director of Global Education Engagements for Cisco.

The assessment standards currently in place, and the tests that many schools rely on to gauge student progress, do not mesh with the more interdisciplinary, student-centric thinking of Education 3.0. And if a school has high test scores already, its leaders might not want to mess with what they see as an already winning formula.

"They say, ‘Our scores are good, we don’t want to change a thing,’" Temesi said. "They’ve got to get past that barrier." Current tests aren’t measuring the skills most valuable to today’s employers, she explained, adding that multiple-choice exams aren’t preparing students adequately for the fast-paced, critical thinking, multitasking world of the 21st century.

Another potential barrier to adoption of Education 3.0 is leadership. If school district superintendents and other leaders don’t embrace and evangelize for the changes necessary with Education 3.0, the idea will stall.

"The leader has to be utterly committed to these goals," Stevenson said. "That’s the key with Jefferson Parish. Superintendent Roussel understands Education 3.0. She knows it’s about inspiring and aligning high school, middle school, and elementary school principals to follow her lead. She knows it’s about moving budget [monies] and other resources to support this direction."

How Jefferson Parish has succeeded

Whereas before Hurricane Katrina students were required to check their technology at the door or confine it to computer labs, the post-storm Jefferson Parish Public School System was determined to bring in as much good technology as possible.

"When we walked around the schools two years ago, we saw they had video conferencing equipment but no one used it," de Wysocki said. "We helped them understand what they had, and helped work on viral adoption."

Given the size of the Jefferson Parish school district, "we decided on a phased approach," said Dr. Mable J. Moore, chief technology officer for the Jefferson Parish schools. "We began with eight schools. Then we put together a roadmap for the remainder of the district’s schools. From that roadmap, we decided to take that model and replicate it in phases."

The students were an easy sell; they were already accustomed to using cell phones, laptops, the internet, Facebook, and Twitter in their personal lives. The teachers, though, were a different story–some had just begun to embrace eMail–and were given intensive professional development to ready them for the Education 3.0 environment. They were trained in the use of laptops, interactive whiteboards, online communities, student-centered teaching and learning, web page design, video conferencing, and other aspects of technology integration.

"I told Cisco, ‘Don’t just give me stuff.’ I need people who can help us," Moore said. "We are teachers. We haven’t grown up with all of this. We haven’t been to school for all of this. So they came in and sent trainers from all different walks: communications, engineering, and more. They would help us see the future of the technology."

Said Roussel: "The whole culture change is the amazing part of what’s happened."

Jefferson Parish now offers its students access to technology in every classroom. Baseline classroom components include teacher laptops, ceiling-mounted projectors, pull-down screens, audio speakers, and IP telephones. Other classrooms also have interactive whiteboards with student response systems, handheld devices for reading assessment, network printers and scanners, digital cameras and video camcorders, web cams and handheld GPS devices.

Students can take college preparatory classes online through the Patrick Taylor Science and Technology Academy. The Cisco Networking Academy provides online courses, simulations, and lab activities to prepare students for careers in IT and networking. The Louisiana Virtual School provides high school students with standards-based courses delivered by certified teachers. Elementary and middle school students work in partnership with Cisco and New Orleans-area museums to conduct research and create podcasts that are used for audio tours at the museums.

For the district’s special education students, particularly those confined to their neighborhoods, "this has opened up worlds to them," Roussel said. "Our students run the gamut from gifted to special education to high-income to low-income. We have suburban, urban, and fishing village. We’re a multidimensional school system that has diversity, and this seems to work with all of them."

Technology integration specialists work with teachers to help integrate technology into their lessons. Professional development resource teachers work in the schools to focus on lesson-plan development and modeling. Technology coordinators oversee the use of technology in the schools and make sure it’s functioning. "Digital opportunity trust interns," who are college students, work 20 hours a week in the schools to assist teachers with tech integration. And design teams from the Schlechty Center–a private, nonprofit organization that focuses on education innovation and student engagement–help maintain student-centered teaching and learning practices.

Teachers use wikis to post information on student work and blogs to collaborate around lessons. District administrators, teachers, and students use podcasts and vodcasts to present work. And the IP-based telephony service Skype is used in the classroom to allow for collaboration with other students in the district, state, country, and around the world.

"The veteran teaching group might have been feeling a little stale and a little reticent before the technology came along," Roussel said. "Now, we’re seeing them really embrace it."

Said Moore: "A lot of the older teachers liked technology but were worried they would design lessons with it and then the technology would not work. Many of our teachers are past that now. They’re not afraid. They understand the technology is an enabler."

Enabling innovation

Hand in hand with these pedagogical changes have come dramatic changes in the district’s underlying infrastructure–which has "chang[ed] the way we do business," Roussel said.

The facilities have Cisco IP video surveillance systems and emergency plans that will be available online via cell phone or downloadable from iTunes. A Cisco Digital Media System now allows for live video streaming of monthly school board meetings. Follett’s Destiny Library Management software offers a web-based tool to manage library resources. Parent web portals and school-based data dashboards are currently under development, and soon the schools will have a content management system that will provide storage and access for podcasts, video, and photos.

"You cannot just buy this equipment. It doesn’t work that way," Roussel said. "You’re not going to see any change in the way learning and teaching is done. You have to redesign the lessons, and then the technology and the tools become the innovation enablers."

The students have responded well to the Education 3.0 vision, Roussel said. "We’re reaching children we’ve never reached before. I’ve seen students more engaged," she said. "No classrooms with rows of seats. Everyone is gathered around a board, or in separate groups around laptops. You see the kids are excited. They don’t want recess or PE or to go home."

In some school districts, the parents might stand in the way of the cultural shift it takes to adopt Education 3.0, Petrillo said. "If they’re used to opening a textbook and getting information that way, this new way to access information might be frightening, or give them pause," she said. "So you really need a leader who is mindful of communicating the paradigm shift and helps parents come on board with it."

In Jefferson Parish, however, the feedback from parents has been largely positive. Though a few families expressed reservations about having their children bring home laptops–worried about being responsible for the equipment–most are "excited," Moore said. "The parents are learning so much, too."

Said Temesi: "The stakeholders are all in line, and they’re credible and influential. It’s all about the leader sharing the vision and making that vision happen."

By partnering with Cisco to implement its vision of Education 3.0, Jefferson Parish is seeing significant improvements in its learning outcomes: 5 percent year-over-year improvement in test scores; rising graduation rates, AP enrollment, and attendance; and engaged students learning from enthusiastic teachers.

 "The test scores in Jefferson Parish have been high for two years," Stevenson said. "That shows that this is working."

Cisco and the leaders at Jefferson Parish hope the district’s success story will inspire other school districts around the country and the world to take the leap into Education 3.0–at whatever pace and level works for them.

"Education 3.0 is something that’s descriptive rather than prescriptive," Temesi said. "We celebrate schools that are doing pieces of this. You have to think of it as a journey, and the journey might shift and change depending on new technology, new system reforms, and new ways of thinking about curriculum and pedagogy. It’s not static; it’s something that’s living and breathing."


Jefferson Parish Public School System

Video of Jefferson Parish officials discussing their Education 3.0 investment

Cisco Global Education

Cisco Networking Academy