THE MICHAEL COHEN GROUP LLC CONTRIBUTES TO “WORDWORLD” WINNING TWO EMMY®AWARDS
AS OUTSTANDING CHILDREN’S ANIMATED PROGRAM AND FOR OUTSTANDING WRITING IN ANIMATION AT 36TH ANNUAL DAYTIME EMMY AWARDS
PBS KIDS Series
Wins In Both Nominated Categories
New York, NY (September 1, 2009) – The Michael Cohen Group LLC contributed through formal and summative research to “WordWorld,” the innovative animated television series which empowers preschoolers to read, and was honored Saturday evening by the National Academy of Television Arts & Sciences (NATAS) with two Emmy® Awards at its 36th Annual Daytime Entertainment Emmy® Award event in Los Angeles.
The series, which airs Monday through Friday on PBS Kids, was named Outstanding Children’s Animated Program as well being honored for Outstanding Writing in Animation.
“We are extremely proud of our ‘WordWorld’ colleagues,” said Dr. Michael Cohen, President of the Michael Cohen Group LLC, which evaluated the series.
Praised by critics, educators and parents alike, the multimedia preschool property playfully brings words to life through an innovative methodology that embeds words into the objects they represent, resulting in easier word recognition for children. The groundbreaking series incorporates television, learning products and interactive resources to encourage literacy in children.
Since its launch on PBS KIDS in July 2007, WordWorld has earned accolades from both critics and consumers. The series has earned three Emmy Awards, a Parent’s Choice Gold Award, and has received glowing reviews by critics including an “A-“ by Entertainment Weekly, which credited it with demonstrating that “television can still be a valuable learning tool.” Airing in over 97% of the U.S., WordWorld introduces viewers to a word-rich world populated by hundreds of lively, fun-loving WordFriends, characters and things that are created by the letters that represent them. WordWorld is partially funded by the U.S. Department of Education as part of the “Ready to Learn” literacy initiative and has been shown by the Michael Cohen Group to achieve several specific educational objectives.
About The Michael Cohen Group LLC
The Michael Cohen Group (MCG) is a place where expertise in research, evaluation, learning, child development, media, marketing and strategic communications all converge – resulting in actionable solutions to complex challenges.
Engaged in applied research, scientific evaluation and knowledge-based consulting, MCG is headquartered in New York and maintains offices in Canada and Europe. The firm’s professionals represent the social sciences, including education, child development and psychology.
MCG has been privileged to conduct research with children, parents and educators in more than 70 countries. Our explorations of families, schools and communities have helped businesses, governments and foundations solve existing problems and identify new opportunities.
About Word World, LLC
Word World, LLC, is an award winning multi-platform media franchise with a focus on helping develop literacy skills among three- to six-year-olds. WordWorld is partially funded by the U.S. Department of Education and is part of the Ready To Learn literacy initiative focused on helping children ages two to eight improve their reading skills.
The Michael Cohen Group LLC
Minda Frank/Frank Licato