The White House has invited ordinary Americans to contribute ideas on making government more open and has unveiled a new web site where raw federal data will be put online for public use, AFP reports. Valerie Jarrett, a senior advisor to President Barack Obama, described the "Open Government Initiative" (whitehouse.gov/open) as an effort to increase the involvement of the average citizen in policy making. "This is a chance to brainstorm ideas, discuss the most promising ones, and collaborate with one another on next steps," she said in a video posted at a new blog located on the White House web site. "We promise to carefully consider your comments, suggestions, and proposals, drawing on the best ones in establishing our practices for the future." The White House, in a statement, described the initiative as a way to "supplement the expertise of government employees with the knowledge and know-how of the American people…"