American University has launched a new, redesigned web site featuring interactive, multimedia capabilities that combine dynamic content with state-of-the-art Web 2.0 communication tools, reports. The site,, features tagged and linked content that includes news, success stories and profiles, site-wide global navigation, a virtual campus tour, user-generated content through a wiki system called AUpedia, and a university master calendar. Each component is implemented with a consistent design, look, and feel for an enhanced user experience. "Our new site represents the promise of a new way of reaching many audiences, particularly prospective students," said Terry Flannery, executive director of communications and marketing at AU. "It will be the front door of our university for those coming to us for the first time and [will] allow people to access the university from points near and far." DiscoverAU, with its "Virtual Campus Experience," is the site’s cornerstone and pushes the boundaries of innovation for college videos and virtual tours. An interactive 3-D map, "My Five Faves" videos, and an InsideAU view enable the university to connect to its audience through a medium that all students crave–online video…

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