Across the country, a bidding war of sorts has developed over prospective students seeking bargains in a bad economy, reports the Associated Press. While some universities have long tried to lure students across state lines with lower tuitions, such incentives are gaining popularity as the nation’s financial meltdown has withered families’ college savings and home equity to help pay soaring education costs.
"We’re certainly seeing an acceleration of that" push to offer tuition cuts for its out-of-state scholars, said Bob Sevier, senior vice president of Iowa-based Stamats Inc., a consultant to colleges and universities about marketing, student recruitment, fundraising and strategic planning.
"It’s something that should have been done a long time ago. This is not a gimmick. This is good public policy," Sevier said.
In North Dakota, for example, the state’s Board of Higher Education recently approved offering in-state tuition to out-of-state and international prospects. That’s something Minot State University last month pushed to make big use of by hiring two new recruiters, hoping to lure more students from Canada and Washington state.
Such efforts come when "the economic downturn is kind of churning the college market a little bit," prompting many colleges and universities to evaluate ways to remain viable, Paul Hassen, a spokesman for the National Association of State Universities and Land Grant Colleges…
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