Enroll and advance students with engagement marketing

Moderated by Kevin Hogan, eCampus News, Content Director


Date: Thursday, November 19th
Time: 1:00 pm EST / 10:00 am PST

 

About the Event

Did you know that 87% of students demand a meaningful experience with a school or brand?

Personalization and engagement marketing are no longer nice-to-haves, but rather a necessity. With today’s competitive environment, higher education institutions are constantly under pressure to keep abreast of student needs in order to stay relevant.

Join us in this special webinar featuring George Washington University to learn how you can use Engagement Marketing in higher education to attract, progress, and retain the ideal students while gaining significant competitive advantage.

 

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Join Marketo and George Washington University as they discuss:

  • The current landscape of higher education
  • How engagement marketing can boost student enrollment, retention and advancement
  • How to build personalized and lifelong relationships at scale with students

 

Patsy Torres is the presiding Senior Associate Director of Digital Marketing and Communications at the George Washington University School of Business where she has led the procurement and implementation of Salesforce and Marketo. She joined the GW in November 2011 and currently oversees graduate enrollment marketing and communications.
Vidya Chadaga has over 17 years of marketing and tech experience. As Director of Product Marketing at Marketo, she leads the team responsible for bringing Marketo’s Consumer Engagement Marketing products to market and driving business performance for the B2C segment. She also has an MBA in strategy and marketing from UC Berkeley and a Bachelors in Computer Science from MIT, India.

 

If you are unable to make the scheduled time, we encourage you to register anyway to receive the full archived recording following the live event.

 


Sponsored by:

 

 

 

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