Minn. colleges try new recruitment, enrollment strategies

By Taylor Nachtigal, Post-Bulletin
February 2nd, 2016


Colleges and universities are seeking new recruitment approaches amid declining enrollment

enrollment-strategyColleges have responded to enrollment drops by changing programming, recruitment strategies and enrollment models.

Two-year colleges have to think differently about the students they’re recruiting, because they’re directly competing with the workforce.

The colleges in Southeast Minnesota are strongly focused on meeting workforce needs, and as those needs shift, so do the colleges’ offerings. But four-year universities, like Winona State University, haven’t had the same struggles because they focus on traditional students.

WSU experienced a 10-year high in enrollment in 2012, and since 2006 overall enrollment has held fairly steady, with a 6 percent increase in enrollment.

Perhaps the biggest reaction in the area in recent years is set for April, Minnesota State College-Southeast Technical in Red Wing plans to expand to a community and technical college.

Next page: More actions to meet the challenge of declining enrollment

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