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Niche-based digital marketing attracts nontraditional students

niche-based-digital-marketing-attracts-nontraditional-students

By Sarah Langmead, Assistant Editor

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To improve enrollment, officials at Mount Olive College knew they would need to understand their own student population better, and identify the types of students they should target in the future. To do this, the college enlisted the help of ed-tech company Hobsons. Read more with registration.

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