How many people does it take to run a college’s Facebook page?
Higher-education research company expresses concern over misguided social media strategies prevalent in colleges and universities
By Dennis Carter, Assistant EditorRead more by Denny Carter
Most college campuses don’t have one staff member toiling away on the social web, answering students’ burning questions and updating the school’s Facebook page. Some institutions have an entire team – seven people, sometimes more, managing the daily Facebook goings-on. Read more with registration.