The pitfalls of chasing Klout in higher education

The once-popular analytics service has fallen out of favor with many campus social media experts

By Jamie Kelly, Contributor

As tempting as it might be to have one super metric that allows you to go to your bosses and show how successful your brilliant social media strategy has been, please do us all a favor and resist the impulse—especially if the metric you’re going to choose is Klout. Read more with registration.

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