Special report: Smarter education

Predictive analytics can help schools quickly identify at-risk students—so they can intervene before it’s too late

By Jennifer Nastu, contributing editor

For years, marketers have used sophisticated software to track consumers’ buying habits and web browsing activity, then crunch this information and—based on the data—make a series of intelligent predictions that allow them to target their sales messages much more effectively. Read more with registration.

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