Schools using digital media to snag prospective students

Campus IT leaders take advantage of large smart phone ownership

By Sarah Langmead, Assistant Editor

Hoping to attract prospective students, colleges and universities are turning to new and innovative ways to engage potential freshmen in course catalogs and information about campus social life. Using digital media such as augmented reality and quick response (QR) codes, some schools are breathing new life into tired catalogs and dry literature. Read more with registration.

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