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Professor’s ‘yawn’ rant offers a lesson in viral video

Recorded meltdown a reminder that embarrassing behavior can be seen around the world in an age of video lectures

Scott Galloway, clinical professor of marketing at NYU’s business school, responded to an eMail message sent Feb. 9 by a student complaining that Galloway had dismissed him when he came to class an hour late.

Galloway responded with a 424-word message reminding the student that “there is a baseline level of decorum … that we expect of grown men and women who the admissions department have deemed tomorrow’s business leaders” and urging the student to “get your [expletive] together.”

The eMail rant was posted on popular news sites and blogs. In an eMail message to eCampus News, Galloway said the eMail “speaks for itself.”

Tammy Peery, chair of the English Department at Montgomery College’s Germantown, Md. campus, said videotaping lectures — with officials lecture capture systems or by camera phone — could create carefully-edited internet hits that make educators look petty and mean spirited.

“While … part of the solution is to always be civil and professional, it is always super easy to take snippets of recordings and video out of context and make them look damaging,” said Peery, who was ranked Maryland’s top online instructor last year. “I want my faculty to be aware that it could happen to them. It’s yet another reason why many of us require that cell phones, in particular, be stowed during class.”

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One Response to Professor’s ‘yawn’ rant offers a lesson in viral video

  1. kenholmz

    November 23, 2010 at 12:48 pm

    “They need to tread softly,” he said of educators whose lectures are recorded. “In a day and age where political correctness is often the demise of public figures, people in leadership roles have to take an extra degree of caution.”

    Oliver Renick has at least partially explained the need for education reform.

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