CRM software helps improve student recruitment, retention
By Sarah Langmead, Assistant Editor, @eCN_Sarah
Read more by Sarah LangmeadIt's no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such as Jenzabar, Ellucian, and Campus Management has proven effective in elevating many schools’ marketing techniques and improving enrollment. Read more with registration.