According to Wainwright, the software aims to be an all-in-one event management platform that “covers everything from planning to onsite management, to using the data from multiple events to make [the] next event better.”

But it’s really in the somewhat simple-sounding features that the real benefits for colleges and universities shine through.

For example, in printing name tags: Attend.com allows users to print name tags from a mobile device wirelessly, as well as receive VIP text alerts.

“At the end of the formal part of our events, we recognize the alumni in attendance who are celebrating milestone years. We typically call out their names and provide them with pins,” Perry explained. “This is a very popular part of our event, both for those receiving recognition, as well as those in attendance. When we deployed Attend.com, we started using the text notification function to let us know when milestone year alumni checked into the event. This has allowed us to quickly determine who is in attendance and call out their names appropriately. In several instances, alumni on these lists had checked in during the formal speaking portion of the evening. With the text notification, we were able to quickly add them to the list of alumni announced, providing a better event experience for everyone in attendance.”

And for Dalhousie, it’s this seamless experience that not only shows professionalism, but a respect for alumni.

“Alumni have been very impressed…it’s a progressive use of technology, which helps paint a picture of sophistication and organization at the events, elevating a guest’s experience, and his or her impression of the organization,” said Perry.

Of course, Attend.com also boasts features that can take event planning to a distinguished level for colleges and universities.

For instance, the software collects and aggregates data under a function called “Event Success Metrics,” which tracks everything from attendance percentage to attrition rates, making it an easier way for institutions to track engagement.

Attend.com also integrates with technology event planners may use, including Blackbaud’s Raiser’s Edge, Salesforce, and more than a dozen different payment processors.

Other features such as multi-event forms can be ideal for planners running events like reunions, which have multiple sub-events associated with them.

“We still see a significant number of prospects in higher ed who rely on disparate solutions to promote, manage and document the outcome of their events,” Wainwright explained. “They may use one system to get people registered and then pen and paper onsite to check people in and print out name tags. After the event is over, they will use multiple Excel files and not have the resources to update their databases with attendee information. It makes it particularly difficult to prove how well their event did. They also miss the opportunity to use the information from past events to help them make better decisions in the future.”

“This automation dramatically reduces the workload of our team, allowing them to focus their time and effort on other initiatives to expand and improve our event programming,” Perry concluded.

For a demo of Attend.com, click here.


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