Taking a cue from savvy students, colleges and universities are turning to online crowdfunding sites to rake in millions in alumni donations and program and research funding.
Figures like $2 million, $300,000, $10 million, and $900,000, abounded in a recent Washington Post story that revealed how small liberal arts schools are turning to the relatively new-ish startup concept of crowdfunding sites for alumni and student program donations—all through Washington D.C.-based crowdfunding website GiveCampus.com.
The success in receiving alumni donations, relates the article, is due to understanding how younger, more tech-savvy alumni like to do things: quickly, online and part of a social group.
“We all live on social media, so getting friendly reminders from your alma mater to give is not only effective, but appreciated,” said Tatum McIsaac in the Post’s article, who graduated from the liberal arts school Holy Cross in 2001 and donated via the GiveCampus campaign. “It’s a lot easier for me to make a quick contribution online than to wait for an envelope to arrive in the mail and write a check. I don’t even know where my checkbook is.”…Read More