college recruitment

Recruitment & Enrollment

4 ways colleges can leverage recruitment

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For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital…
Recruitment & Enrollment

Three ways to improve your college’s recruitment program

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In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch…

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