Georgetown selects Salesforce to assess constituents

August 2nd, 2016

Salesforce will power the university's new campus-wide CRM strategy, GU360

crm strategy

Georgetown University has chosen Salesforce Sales Cloud and Community Cloud to power its new CRM strategy, Georgetown 360 (GU360).

GU360 is a new University-wide Constituent Relationship Management (CRM) strategy and solution, powered by Salesforce, designed to help Georgetown more effectively manage relationships and engage with key constituency groups, including prospective students, parents, faculty, staff, employers and alumni.

“There is no other single thing that we will do in the next 10 years that will more directly and significantly influence our ability to support the mission and ambition of the university than the Georgetown 360 project,” said R. Bartley Moore, VP for Advancement at Georgetown University.

“Technology may be the enabler but our community will be the power behind this exciting project. Georgetown is uniquely positioned with the GU360 project to raise the bar in higher education through innovation and collaboration,” said Judd Nicholson, Interim Vice President for Information Technology and CIO at Georgetown University.

Before implementing Salesforce, Georgetown’s constituent information was dispersed across a variety of systems, spreadsheets and individual notes. These siloed solutions prevented Georgetown from achieving a complete view of their constituents. Now, with Salesforce Sales Cloud and Community Cloud, Georgetown will be able to share information, collaborate across departments and get a 360-degree view of each constituent, ultimately helping to improve fundraising, the student experience, research collaboration and community engagement.

“In this era where people are more connected than ever, it is essential for education institutions to create meaningful relationships with their constituents—from pre-enrollment to post-graduation,” says Rob Acker, CEO of “At, our vision is to make every education institution a truly connected campus. Using Salesforce technology, Georgetown will be able to put the constituent at the center of everything they do in order to help better prepare tomorrow’s leaders today.”

To assist in this important project, Georgetown selected Appirio, a global cloud services company, as its implementation partner. Appirio is tasked with developing an actionable strategy for a university-wide CRM, and successfully deploying Salesforce Sales Cloud and Community Cloud to replace Georgetown’s legacy systems.

“At Appirio, we believe that any technology or business initiative needs to start with careful analysis and mapping of the customer journey,” said Mark Koenig, Industry Lead, Nonprofits and Higher Education at Appirio. “We are excited for the opportunity to help Georgetown create a unique and personalized experience for its constituents. We are working closely with them to identify how students, parents, donors, faculty and staff stand to benefit from the new solution, understand current gaps in talent, processes and technologies, and deploy Salesforce Sales Cloud and Community Cloud in a way that delivers on its true potential for the university.”

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Material from a press release was used in this report.

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