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Blackbaud Enterprise CRM adoption increases

May 6th, 2016

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Total Economic Impact study affirms Blackbaud CRM can increase fundraising revenue and visibility into constituent activity, while decreasing labor and IT costs

As a growing number of universities are consolidating systems for greater efficiency and effectiveness, Blackbaud, Inc., a provider of software and services for the global philanthropic community, announced that higher education institutions are increasingly choosing Blackbaud CRM™, also known as Enterprise CRM, to improve constituent engagement efforts, achieve better fundraising results, and decrease labor and IT costs.

“Syracuse University selected proven industry leader Blackbaud and its comprehensive alumni and development CRM solution, Blackbaud CRM, to help power the University’s mission forward,” said Chuck Merrihew, vice president of Advancement and External Affairs at Syracuse University. “During our selection process, it was critical that we found a mobile, flexible solution that improves engagement, helps us leverage relationships and supports us in achieving our fundraising goals. Also important, was Blackbaud’s demonstrated experience in migrating clients from their current product to this platform. We are excited about our conversion that has just launched.”

Blackbaud CRM is designed for enterprise-level organizations seeking a powerful, yet adaptable solution for fundraising, marketing and program management across the engagement lifecycle. It brings fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one fully customizable platform.

“We immediately trusted that Blackbaud understood our business objectives and would be able to provide the right direction in the implementation, customizations, training and final design of Blackbaud CRM to help us achieve our goals,” said Cindy Belknap, executive director of Advancement at Bucknell University. “Blackbaud has the largest breadth of solutions available for the global philanthropic community, and we felt very confident they would be able to meet our specific needs, as well as continuously direct and support our future efforts.”

The Total Economic Impact of Blackbaud CRM

To overcome the limitations of its previous fundraising systems and constituent databases, University of Georgia (UGA) selected Blackbaud CRM to create a single, cohesive system for a unified view of all communications and activities with constituents, support strategic planning and management, and improve labor efficiency.

Forrester Consulting conducted a commissioned Total Economic Impact™ (TEI) study and found that after deploying Blackbaud CRM, UGA experienced the following benefits:
• A fundraising lift of $14.3 million
• Avoided labor costs of $3.4 million and IT costs of $400,000
• The ability to track and measure fundraising activity across the entire organization
• Improved insight into overall fundraising capacity of its constituents, coordination in fundraising efforts and visibility into the overall communications plan

“With more than 35 years of experience serving education institutions, we understand that just as the fundraising landscape continues to evolve, so do their needs to meet new challenges,” said Brian Boruff, president of Blackbaud’s Enterprise Business Unit. “We are committed to delivering the latest innovation through our CRM solutions, and with Blackbaud CRM, enterprise-level organizations can trust that they are using the most flexible, scalable and secure nonprofit CRM solution available to achieve their goals.”

Indiana University Foundation and Indiana University Alumni Association, Texas Christian University, Santa Clara University, University of Illinois Foundation, and University of Central Florida also joined the long list of higher education institutions that recently selected or went live on Blackbaud CRM.

To learn more about Blackbaud CRM, visit Blackbaud CRM online, or download the Forrester Total Economic Impact study.

About the Author:

Material from a press release was used in this report.

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