Stakeholder Relations
Niche-based digital marketing attracts nontraditional students
To improve enrollment, officials at Mount Olive College knew they would need to understand their own student population better, and identify the types of students they should target in the…
Colleges using online chat rooms to reach high school students
Colleges nationwide have taken to using online chat rooms as a way of reaching high school students in what these days is their natural habitat: the internet.…
School’s text alert gaffe makes the Twitterverse gasp
Automated emergency notification systems have made it easy for campus leaders to send out mass messages to their communities in the event of an emergency. But a recent mistake by…
Best practices in higher-education technology use
An Arkansas college has achieved success by learning its students’ technology needs … A new eLearning venture invites students to contribute course content themselves … Tufts University has become a…
Top higher-ed tech news: November/December 2012
Campus leaders ponder eLearning’s future … colleges re-engineer remedial instruction … civil libertarians question the use of an anonymous online tool to report campus incidents: These are among the top…
Social media saves money, boosts efficiency for college recruiters
It’s no secret that teenagers today practically live online—so online is where college recruiters should go to find potential students, reveals a study about increased social media use among admissions…
New York University expansion causes controversy
Matthew Broderick is a star, but at a recent public hearing, he was simply a Greenwich Village neighbor upset with New York University, the Huffington Post reports. …