4 ways colleges can leverage recruitment

For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital…   

Learning analytics tools aim to boost student retention, outcomes

As policy makers and campus leaders focus on boosting college completion rates, learning analytics is a field that has exploded in importance. A number of programs now exist…

Three ways to improve your college’s recruitment program

In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch…

Survey: Analytics ‘revolution’ slow to reach recruitment

Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize…

Technology, interaction can bring big retention gains to small colleges

Electronic lists detailing which students are in danger of dropping out of college have become a favorite of campus administrators trying to curtail falling retention rates. Classes teaching…

Can colleges meet students’ preference for digital communication?

The effective delivery of information is important in almost any environment. No matter the setting – corporate, health care, or a university – poor communication can lead to…

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