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Improving Student Recruitment and Retention

How-to
4 ways colleges can leverage recruitment

For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital “pull marketing”…

University hopes $75 million computer overhaul will attract students

The University of South Carolina hopes to attract students by renovating dorms, hiring more professors, and starting an extended summer semester and an online program to complete bachelor's degrees. But…

How college websites influence students’ web experience

How college websites influence students’ web experience

How are today’s students researching higher-education institutions? The two dominant audiences for college websites are prospective and current students—and a recent Ektron infograph offers insight into the different ways these…

LMS secures results for online institutions

LMS secures results for online institutions

Universities with online programs want a learning management system that is not only easily deployable, but also includes features that can improve student retention—a problem that is particularly concerning to…

Social media in higher education: Pros, cons, and overall impact

Social media in higher education: Pros, cons, and overall impact

Once regarded as a passing fad, social media is now an essential language that today’s college students—and officials—must learn in order to remain relevant and well-informed.…

Student services model improves retention, satisfaction

Student services model improves retention, satisfaction

A year ago, Ivy Tech Community College was struggling to answer and reroute phone calls to and from its many different campuses—and students waited an average of 19 minutes to…

CRM software helps improve student recruitment, retention

CRM software helps improve student recruitment, retention

It's no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such as Jenzabar,…

New development could help colleges improve student retention

New development could help colleges improve student retention

A project that aims to identify common factors for why college students transfer, drop out, or fail to complete courses has released full definitions for the more than 60 data…

How to manage barriers to online education programs

How to manage barriers to online education programs

A majority of higher-education institutions consider online education programs crucial to their long-term success, according to a recent study from EducationSector. The study also examined key challenges in online education…

Niche-based digital marketing attracts nontraditional students

Niche-based digital marketing attracts nontraditional students

To improve enrollment, officials at Mount Olive College knew they would need to understand their own student population better, and identify the types of students they should target in the…

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