Growing your school’s online brand to generate offline results

By Andrew Berman
September 27th, 2016

How automating Hofstra Law’s outreach led to 4x higher engagement with prospective students through a strengthened online brand.


With so many reputable law schools in the New York area and along the East Coast, competition between institutions to recruit top talent has risen to new heights. One of the biggest struggles law schools face during the recruitment process is differentiating from competitors and keeping the interest of prospective students engaged until they’re ready to start applying.

How can law schools bridge the gap between the student’s first interaction (such as visiting a booth at a law school fair) and their final application submission? When balancing how to connect with the students who are the best fit for our school, with keeping their interest alive while they complete their undergraduate studies, every touch point matters–and using online capabilities can strengthen your online brand for these offline results.

Gather Data, Then Segment

Law school fairs have always been important when building relationships with prospective students. But how can you turn that initial in-person interaction between school and student into meaningful and lasting online communication? It all starts with data.

(Next page: Hofstra’s online brand strengthens through data and customization, automation)

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