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Press Release: ESPN Shoots New Monday Night Football Opening at Full Sail University

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WINTER PARK, FL, July 25, 2011 – On Thursday, July 14, 2011, Full Sail University ( was proud to serve as the host location for the production of ESPN’s Monday Night Football show opening in support of the 2011 NFL season. This year marks the 23rd season the opening video features award-winning country superstar Hank Williams Jr., performing his hit song, ‘All My Rowdy Friends Are Coming Over Monday Night.’

Setting this production apart from previous years was ESPN’s decision to produce the opening on a university campus, and to mentor and educate university students during the production process. The production took place at Full Sail University’s “Full Sail Live” performance venue – a 22,000 square foot state-of-the-art HD facility – and 56 students from Full Sail’s entertainment industry focused curricula assisted ESPN and associated production crew professionals over the course of the multi-day shoot. The educational collaboration is part of ESPN’s Full Sail University Sports Lab initiative co-launched on the school’s campus late in 2010.

“Over the years we have produced the show open for Monday Night Football at various locations” said Bob Toms, Vice President, Production Enhancements & Interactive TV, ESPN. “While creating this year’s opening, we found Full Sail’s facilities to be beyond our initial expectations and we were truly impressed by both the enthusiasm and capabilities of the Full Sail students who volunteered and were selected to work on the project.”

This year’s production included various components that remain consistent with past performances; however, full details regarding the production will not be revealed until the show airs during the upcoming NFL season.

“When we launched our relationship with ESPN, we knew our students would have the opportunity to take part in large and small scale projects that would impact national and global audiences,” said Erik Noteboom, Full Sail’s Vice President of Education Operations. “Hosting the production for ESPN’s Monday Night Football allows our students to participate in sports television history. We are humbled to play a part in such an iconic production.”

About ESPN Technology:
ESPN Technology develops the ideas and applications that bring the fan closer to the game with new, innovative production enhancements. ESPN’s technology team designed and supports two of the most technologically-advanced production centers in the world, the Digital Center in Bristol, Conn. and the Los Angeles Production Center which is the first 1080p capable production facility. In addition, the Emerging Technology Group has developed many on-air advancements over the past 30 years, including ESPN 3D, virtual graphics applications, Huck-O-Meter, and the Emmy-winning EA Virtual Playbook.

About Full Sail University:
Since 1979, Full Sail University has been an innovative educational leader for those pursuing careers in the entertainment industry. With over 34,500 alumni, graduate credits include work on OSCAR®, Emmy® and GRAMMY®-winning projects, best-selling video games, and #1 grossing U.S. concert tours. Full Sail’s 191-acre campus and online education platform proudly welcomes over 13,000 students from 50 states and 49 countries. Full Sail currently offers a total of 37 Associate, Bachelor, and Master campus degree and online degree programs including: Computer Animation, Creative Writing for Entertainment, Digital Arts & Design, Digital Cinematography, Education Media Design & Technology, Entertainment Business, Film, Game Art, Game Design, Game Development, Graphic Design, Internet Marketing, Media Design, Mobile Development, Music Business, Music Production, New Media Journalism, Recording Arts, Recording Engineering, Show Production, Sports Marketing & Media, and Web Design & Development. Full Sail received the 21st Century Best Practices in Distance Learning Award from the United States Distance Learning Association; was named the 2008 “School/College of the Year” by the Florida Association of Postsecondary Schools and Colleges; The Harvard of Game Schools by Tips & Tricks Magazine; one of the Top Five Game Degree Programs in the world by Electronic Gaming Monthly; one of the Best Music Programs in the country by Rolling Stone Magazine; and one of the Best Film Programs in the country by UNleashed Magazine.

For more information about Full Sail, please visit


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