Barnes & Noble, the country’s largest book-selling chain, said that its Nook electronic reading device would be available for purchase in its stores starting Wednesday, reports The New York Times.

The Nook, which has been selling through Barnes & Noble’s Web site since late November, has only been seen in demonstration form in bookstores. Analysts had originally said that one of Barnes & Noble’s competitive advantages against Amazon.com’s Kindle device was that the bookstore had physical outlets through which it could sell the Nook.

Barnes & Noble sold out of its initial supply of Nooks before the holiday season, citing higher than expected demand.

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