How to Make Smart Buying Decisions with Digital Displays
Digital signage is moving from commerce to education.
As digital displays become more prevalent on college campuses, higher-education leaders are becoming more aware of how visually arresting displays not only can enhance communications, but also can grab the attention of prospective students—as well as benefactors.
But there are a number of factors that campus leaders should know about as they consider their digital display purchases. Total cost of ownership can vary widely depending on the type of system you buy—and campus leaders also should be aware of the need for compelling content to broadcast on their displays.
With the generous support of Christie, we’ve put together this collection of stories to help you learn how best to leverage digital displays to get the most out of your investment.
—The Editors
Emergency notification in jeopardy if students tune out digital signage
If a digital sign can’t convey a message in seven seconds, the technology runs the risk of blending into the background, one expert says—and during campus emergencies, that…
Without improved content, digital signage could ‘ride off into the sunset’
Smart phones and tablets shouldn’t be seen as competitors to a campus’s digital signs, but as companions, and colleges should make sure on-screen content grabs students’ attention, digital…
How to engage a higher ed audience beyond the digital screen
In trying to create new and relevant content for digital signage screens, we sometimes forget that our audience is in motion and will not see everything they are…
‘Green’ AV systems a key area of focus at InfoComm
From lampless projectors, to control systems that automatically turn off electronic devices when they aren’t in use, to “network monitors” that bring the concept of network computing back…
Digital signage adoption skyrockets in higher education
Paper flyers are out. Digital signage is in. College students have sent the message loud and clear to their campus’s IT officials: They want information broadcast onscreen –…
Digital signage as student recruitment tool
An advanced digital signage system won't just keep the campus community informed -- it will attract students impressed by the tech-savviest of higher-education institutions, contributor Tom Racca writes.…
Digital signage competes for students’ attention
Budget-conscious colleges and universities are finding digital signage not only helps them improve their campus-wide communications and emergency messaging, but many discover that it’s cost-effective and eco-friendly. And…
Can colleges meet students’ preference for digital communication?
The effective delivery of information is important in almost any environment. No matter the setting – corporate, health care, or a university – poor communication can lead to…
Signs of the times: Digital displays go to college
From revenue-generating message boards at concession stands and athletic venues, to point-of-sale displays at campus bookstores and alumni gift shops, to distance-learning applications and asset-reservation panels outside lecture…
Additional resources
Northern Kentucky University creates stunning displays—with smart, energy-efficient technology
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Christie MicroTiles: A sustainable solution
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